And if you want to be successful, you need to understand the benefits and downsides of all 7.
Let’s quickly go through the 7 main available traffic sources so that you can send highly targeted traffic to your new Sales Hub.
1. Organic Search (SEO)
Free traffic from search engines based on the relevance and authority of your content.
Pros: Free, attracts visitors actively searching for what you offer, improves with good SEO.
Cons: Time-consuming, unpredictable Google updates can wipe out visibility overnight.
2. Paid Search
Paying for advertisements that appear on search engine results pages.
Pros: Immediate visibility, targets specific demographics or interests.
Cons: Expensive, costs can spiral out of control, and stopping payment means traffic stops.
3. Email Marketing
Sending targeted messages directly to potential or current customers.
Pros: Direct communication with your audience, highly customizable.
Cons: You need high quality targeted traffic in the first place to build an email list.
4. Referral
Traffic that comes to your site from direct links on other websites.
Pros: Comes from trusted sources, typically higher conversion rates.
Cons: Completely dependent on external sites, any changes they make can drastically reduce your traffic.
5. Direct Traffic
Visitors who arrive at your site by typing your URL into their browser or through bookmarks.
Pros: Extremely targeted and high quality.
Cons: Difficult to influence or grow, often the result of offline efforts which can be costly and hard to measure.
6. Paid Social Media
Buying advertisements or sponsored messages on social media platforms to reach a wider or more specific audience.
Pros: Targets specific demographics or interests with precision.
Cons: Can be incredibly costly with no guarantee of return, ad fatigue leads to diminishing returns over time, and the platform’s algorithm changes can render strategies ineffective overnight.
7. Organic Social Media
Free exposure on social media platforms through content that naturally gains visibility.
Pros: Absolutely free, the potential for massive organic reach, results can be phenomenal with the right content, builds community and brand loyalty.
Cons: Hard to find any significant downsides when executed with great content and strategy.
So, Which Traffic Source Should You Choose?
Every traffic type above has its uses, and can be extremely powerful.
As you continue with your online business journey, you’ll start to use more of the traffic sources shown above (and we’ll guide you through exactly how to do that!).
However, when it comes to starting out, there is only one real traffic source that we recommend.
That’s because it’s easy to get started, has extremely highly targeted traffic, and is the fastest growing source that there is.
And it’s completely free.
We’re talking about Social Media Traffic.
Why Social Media Traffic Wins
Organic social media traffic is a game-changer—it’s free, quick to accumulate, and highly targeted.
This makes it not only the best converting but also the most scalable traffic source available.
With the right strategy, the potential for growth is immense.
The other good news is that Social Media Traffic is completely free.
This means you can spend your investments elsewhere, and know that your main traffic source is completely free.
Let’s continue to the next step, where we’ll show you how to harness the amazing power of Social Media to send huge amounts of targeted traffic to your Sales Hub and build up your subscribers.