Course 1: How To Set Up Your Subscription Marketing Funnel – Part 2

How To Create Your Funnel

Our Tried & Tested Blueprint

No matter what you’re selling, the structure and content of your funnel will stay more or less the same.

Ultimately, you’re taking your customers through a journey of Awareness, Interest, Consideration and finally Decision.

Here’s how you can create a funnel for literally any offer:

Awareness Stage

Objective: Raise awareness about a problem or desire.
What to Write: Content that highlights problems or dreams that the customer wants to solve without directly selling anything.
Example: Let’s say we’re selling a boat. Here, you’d create content like a blog post titled “The Ultimate Freedom: Exploring Life on the Water,” aimed at sparking interest in the boating lifestyle, showcasing the joy and freedom it brings, without pushing sales.

Interest Stage

Objective: Educate and engage the audience on possible solutions.
What to Write: Provide valuable information that helps the audience understand their options.
Example: In the case of selling a boat, you could produce an eBook or series of blog posts called “Choosing Your First Boat: What You Need to Know,” focusing on educating potential buyers about the types of boats, what suits different lifestyles, and how to start the buying process.

Consideration Stage

Objective: Deepen the audience’s understanding of your specific solution and its benefits.
What to Write: Content that showcases the unique value of your product, including comparisons, testimonials, and detailed explanations.
Example: Here, you might share detailed comparison guides between different boat models you offer, highlighting features, benefits, and suitability for various water-based activities, along with customer success stories.

Decision Stage

Objective: Drive the audience to make a purchase decision.
What to Write: Direct calls to action, special offers, and content that addresses last-minute hesitations.
Example: For boat sales, this could involve sending out an email campaign with a limited-time offer on select boat models, or an invitation for a personal test sailing experience, emphasizing the advantages of buying now.

The Magic Formula

Now that you have a full understanding of how funnels work, it’s time for the magic formula.

Your Sales Funnel needs to live somewhere.

And that’s why we’re going to set you up with your very own Website.

This is going to be your personal Sales Hub where you’ll put all of your Sales Funnels.

This means that you’re going to be able to promote multiple offers, and allow businesses to sign up to multiple offers at the same time, thus increasing your subscription numbers exponentially!

We’ll also show you exactly how to set up your Sales Funnels for the specific offers that you’re promoting – so don’t worry, you won’t have to write the Sales Funnels from scratch!

A big congratulations!

Well done on completing Course 1.

We are strong believers in taking things one part at a time, and you’ve absolutely accomplished quite enough for right now!

Now it’s time to get some rest, and really let the concepts that you’ve learned in this course sink in.

In 24 hours from now we’ll release the next course to you where we’ll explain how to set up your very own Sales Hub and drive high quality targeted traffic to it

We’ll see you in 24 hours!