A marketing funnel is an exciting journey that guides potential customers from first discovering your amazing Subscription Service to becoming thrilled buyers.
A funnel has 4 distinct stages that your buyers move through as they learn and become excited about the product/service you’re promoting and ultimately purchase it.
At the very beginning, the funnel is wide.
This is the very first page of the funnel that people will land on.
It’s filled with potential, as lots of people start to learn about the High Ticket product or service.
We also use this stage to qualify who is interested in the Subscription Service and who is not.
The interested people will continue reading and move further down your funnel.
As interested people move further down the funnel, they start to engage more.
They learn how the product/service can improve their lives and they begin to think about buying it.
This stage is where their interest grows and they become more involved.
Getting closer to the bottom, the funnel narrows.
Here, people are given even more information.
Their doubts and concerns are answered and their excitement grows.
Their connection with your offer deepens at this stage and they have decided that the product/service is the right fit for them.
At the narrow end of the funnel, these individuals are no longer just potential buyers.
They’ve become enthusiastic supporters, and are ready to make a purchase.
They’re convinced and excited about the Subscription Service.
This is when they officially make the purchase, and you get paid!
Funnels are an absolutely crucial part of selling anything.
Funnels exist both online and offline.
And without a funnel, people just DON’T buy.
Let’s imagine you’re at a marina, intrigued by the idea of owning a boat, but you’re not quite sure where to start.
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Buying a boat is a significant investment, not just in terms of money, but also in the lifestyle changes it brings.
Without a funnel, you’re simply wandering the docks, looking at boats from a distance, unsure of what makes one boat a better choice for you than another.
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The funnel starts with sparking your interest, perhaps through an exciting brochure that catches your eye or a friendly chat at a boating event.
It then takes you on a journey, educating you about the joys of boating, the differences between models, how to choose one that fits your lifestyle, and even offering you a test sail.
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This journey warms you up to the idea of boat ownership.
It transforms the daunting prospect into an exciting adventure, making you more knowledgeable and confident about making such a significant purchase.
Without this process, you might never move beyond admiring boats from afar, missing out on the joys of setting sail on your own vessel.
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Without a funnel, your customers will never progress from their initial interest to actually BUYING.
This process works EXACTLY the same online, but instead of physically going to events and meeting people, the entire process takes place on a series of web pages (known as a marketing funnel).
Good Funnels are highly effective and sell huge amounts of products and services every day.
Let’s move onto the next step and we’ll show you exactly how to set one up.
Let’s continue to the next step.