Step 2:

Setting Up Your Funnel

Now that you have your High Ticket Offer, it’s time to setup your funnel.

What Is A Funnel?

A marketing funnel is an exciting journey that guides potential customers from first discovering your amazing High Ticket Offer to becoming thrilled buyers.

Picture it as a magical funnel: at the wide top, numerous people get to know about your offer, filled with potential and promise.

As they eagerly progress down through stages of engagement, learning how your product can enrich their lives, and deciding it’s the perfect fit, the connection deepens.

By the time they reach the narrow end, they’re not just customers; they’re enthusiastic fans ready to make a purchase.

This funnel isn’t just a strategy; it’s an opportunity to create lasting relationships and spread knowledge and value through the sales process!

Can You Just NOT Have A Funnel?

Funnels are an absolutely crucial part of selling anything.

Let’s imagine you’re at a marina, intrigued by the idea of owning a boat, but you’re not quite sure where to start.

(This could be a real scenario, after you grow your business!)

Buying a boat is a significant investment, not just in terms of money, but also in the lifestyle changes it brings.

Without a guide, you’re simply wandering the docks, looking at boats from a distance, unsure of what makes one boat a better choice for you than another.

This is where the marketing funnel comes into play.

The funnel starts with sparking your interest, perhaps through an inviting brochure that catches your eye or a friendly chat at a boating event.

It then takes you on a journey, educating you about the joys of boating, the differences between models, how to choose one that fits your lifestyle, and even offering you a test sail.

This journey warms you up to the idea of boat ownership.

It transforms the daunting prospect into an exciting adventure, making you more knowledgeable and confident about making such a significant purchase.

Without this process, you might never move beyond admiring boats from afar, missing out on the joys of setting sail on your own vessel.

And this is why a marketing funnel is SO important.

Without a funnel, your customers will never progress from their initial interest to actually BUYING.

The Funnel Means EVERYTHING To Your Customers

Selling High Ticket items means you’re not just selling something expensive; you’re selling something that can really make a big difference for someone.

Your funnel should act as a helpful guide, instead of a hard sales tool.

It’s there to help people understand why this big purchase is worth their hard-earned money.

Imagine the marketing funnel as your road map.

At the start, you catch people’s attention by talking about the big dreams or problems they have, which your high-ticket offer can help with.

It’s like saying, “Hey, I know what you’re going through, and I’ve got just the thing to help.”

As you walk with them through the funnel, you’re sharing more about the offer—things like stories from people who’ve already bought it and loved it, or detailed info on how it works and why it’s so special.

This step is super important because when something costs a lot, people need to feel really sure before they buy it.

Your main goal here is to build trust.

You want people to see that you’re on their side, giving them all the info they need to make a big decision.

You’re not pushing them to buy; you’re helping them see why buying is a smart move for them.

So, in simpler terms, your marketing funnel is a friendly guide for someone considering a big purchase.

It’s there to answer their questions, show them the way, and make sure they feel good about their choice.

This approach works wonders because it’s all about making connections based on trust and value, and that’s what really convinces someone to go ahead with a big purchase.

How To Create Your Funnel

No matter what you’re selling, the structure and content of your funnel will stay more or less the same.

Ultimately, you’re taking your customers through a journey of Awareness, Interest, Consideration and finally Decision.

Here’s how you can create a funnel for literally any offer:

Awareness Stage

Objective: Raise awareness about a problem or desire.
What to Write: Content that highlights issues or aspirations without directly selling a product.
Example: Let’s say we’re selling a boat. Here, you’d create content like a blog post titled “The Ultimate Freedom: Exploring Life on the Water,” aimed at sparking interest in the boating lifestyle, showcasing the joy and freedom it brings, without pushing sales.

Interest Stage

Objective: Educate and engage the audience on possible solutions.
What to Write: Provide valuable information that helps the audience understand their options.
Example: In the case of selling a boat, you could produce an eBook or series of blog posts called “Choosing Your First Boat: What You Need to Know,” focusing on educating potential buyers about the types of boats, what suits different lifestyles, and how to start the buying process.

Consideration Stage

Objective: Deepen the audience’s understanding of your specific solution and its benefits.
What to Write: Content that showcases the unique value of your product, including comparisons, testimonials, and detailed explanations.
Example: Here, you might share detailed comparison guides between different boat models you offer, highlighting features, benefits, and suitability for various water-based activities, along with customer success stories.

Decision Stage

Objective: Drive the audience to make a purchase decision.
What to Write: Direct calls to action, special offers, and content that addresses last-minute hesitations.
Example: For boat sales, this could involve sending out an email campaign with a limited-time offer on select boat models, or an invitation for a personal test sailing experience, emphasizing the advantages of buying now.

Introducing: The Easiest Way To Use Funnels

Now look, it’s no secret that creating a funnel is pretty complicated and difficult.

In fact, it takes a lot of time, research and testing to create the perfect funnel.

And as we mentioned right at the beginning of this journey, we’re not here to sugarcoat things:

Creating a funnel that educated, inspires and converts traffic is not easy.

And we don’t expect you at this point to create the world’s best funnel.

It takes time and practice, and in the future you will learn and practice these skills.

So that leaves you with two options:

1. Create your own funnel.

or

2. Use a pre-existing funnel, provided by a High Ticket Offer.

The great thing about choosing a pre-existing funnel, is that it’s already tried and tested, so you KNOW that it works.

That means you can focus on just driving traffic to it, and that’s all you need to worry about.

Liberty Marketers' Funnel

If you’ve chosen to promote the Liberty Marketer’s High Ticket Offer, then you can simply use the pre-existing funnel that is supplied to all Liberty Marketer Affiliates.

This is a tried and tested funnel that provides you with everything you need to convert traffic into High Ticket sales.

Let's Move To The Final Step

Well done on making it 2/3rds of the way through the Lightning Course.

At this point you should have:

A High Ticket Offer to promote.
An effective Funnel to drive traffic to.

Remember, if you haven’t got your own High Ticket Offer or Funnel, you are pre-approved to use the Liberty Marketers’ High Ticket Offer & Funnel.

So now, the only thing you’re missing is a traffic source to drive traffic to your funnel!

Let’s move on to the final step and learn how to drive targeted traffic to your funnel.

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