Selling B2B Subscription Services means you’re selling something that can really make a big difference to a business.

That means, people need guidance, advice and encouragement in order to make the sale.

But first, there’s a key concept that you MUST understand:

People Don’t Like Hard, Pushy Sales.

No one wants to feel like they’re being pushed or forced into buying something.

That’s why your funnel should come from a place of authority, but also friendship and education.

Your funnel should act as a helpful guide.

It’s there to help people understand why this big purchase is worth their hard-earned money.

Imagine the marketing funnel as your customer’s road map.

At the start, you catch people’s attention by talking about the big dreams or problems they have, which your high-ticket offer can help solve.

It’s like saying, “Hey, I know what you’re going through, and I’ve got just the thing to help.”

As they read through the funnel, you sharing more about the offer—things like stories from people who’ve already bought it and loved it, and detailed info on how it works and why it’s so special. 

This step is super important because when something costs a lot, people need to feel really sure before they buy it.

Your main goal here is to build trust. 

You want people to see that you’re on their side, giving them all the info they need to make a big decision. 

You’re not pushing them to buy; you’re helping them see why buying is a smart move for them.

So, in simpler terms, your marketing funnel is a friendly guide for someone considering a big purchase. 

It’s there to answer their questions, show them the way, and make sure they feel good about their choice.

This approach works wonders because it’s all about making connections based on trust and value, and that’s what really convinces someone to go ahead with a big purchase.

Let’s continue to the next step.